DavosLife Biocarotene contains natural mixed carotenes, an ideal choice as a food colour additive with rich antioxidant properties to promote general wellness.
Total market value of food additives in the U.S. increased from $4.3 billion in 2007 to $4.8 billion in 2012, a compound annual growth rate (CAGR) of 2.1%.
As naturals colors become more popular, companies are working to overcome cost hurdles, formulation challenges and regulatory issues in order to meet the demand.