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By Claire Moulin, , Departmental Research Analyst, Euromonitor International
Published March 15, 2012
Nutraceuticals are food/beverages or supplements that claim to have a physiological benefit to health beyond basic nutritional functions. Their positioning—between food, medicine and sometimes cosmetics—has proved to be a major issue for… Read More »
By Diana Cowland, Industry Analyst
Published December 15, 2011
The high fiber diet is, arguably, already a huge health and wellness trend, but the market is far from saturated. As our aging population becomes ever more prone to risk of cardiovascular disease (CVD), the fiber craze is in line to become even bigge… Read More »
By Claire Moulin, Euromonitor Analyst
Published October 17, 2011
Coconut water was the biggest health craze in 2010. Its versatility—with a positioning between fruit juice, bottled water, ready-to-drink (RTD) tea and sport drinks—made it the next big thing in the soft drinks landscape (see… Read More »
By Patrick Morris, Fortitech
Published September 15, 2011
When you’re a global company servicing the food, beverage and pharmaceutical industries, it pays to do your homework and be prepared when it comes to developing product formulations, which will eventually be adopted in many countries worldwide.… Read More »
