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Sigma-tau HealthScience the global pioneer in Carnitine science & medicine offers more forms of Carnitine than all others combined. AminoCarnitines® are exclusively manufactured, patented & used by dozens of brands. Check out… Read More »
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By Dr. A. Elizabeth Sloan, Sloan Trends
Published May 1, 2012
With all the talk about gut health, it’s surprising that the nutraceutical industry has not given more attention to America’s #1 complaint—digestive regularity and constipation.
According to the National Ins… Read More »
By Dr. A. Elizabeth Sloan
Published March 1, 2012
Dark chocolate/cocoa is perceived as a food rich in antioxidants. The cocoa bean is a powerhouse of health benefits loaded with polyphenols such as flavonoids. Read More »
By Dr. A. Elizabeth Sloan
Published January 2, 2012
The next wave in mineral-mania appears to be magnesium. Magnesium was the fastest-growing mineral supplement in the $2.3 billion mineral category over the past three years, posting sales of $340 million in 2009, according to Nutrition Business Journal. SymphonyIRI reported that magnesium supplement sales were up nearly 25% in 2010 in mass channels excluding Walmart. Read More »
By Dr. A. Elizabeth Sloan
Published December 1, 2011
Two first-time ever campaigns by the world’s leading diabetes associations have put efforts to prevent, curtail and cope with diabetes on the front burner, creating a bevy of new supplement and functional food/beverage opportunities. Read More »
By Dr. A. Elizabeth Sloan
Published November 1, 2011
Consumer interest in protein is on fire! According to the “2010 Gallup Study of Nutrient Knowledge and Consumption,” four in 10 consumers are making a strong effort to consume more protein; 55% of those trying to lose weight. Read More »
By Dr. A. Elizabeth Sloan
Published October 1, 2011
Fish oil/omega 3s are among the most sought after nutritional ingredients. In 2010, omega 3s became America’s third most popular dietary supplement, behind multi-vitamins and calcium Read More »
By Dr. A. Elizabeth Sloan
Published July 1, 2011
Childhood obesity is one of the fastest growing, most elusive and virtually untapped health and nutrition opportunities in recent history. Read More »
By Dr. A. Elizabeth Sloan
Published June 1, 2011
While low carb may have been one of the hottest diet fads of all time, it’s high protein that’s long been the winner in the war on weight. Read More »
By Dr. A. Elizabeth Sloan
Published May 1, 2011
Cholesterol-lowering remains one of the most sought after nutraceutical solutions. Ninety-Eight million (44%) of U.S. adults over age 20 have total cholesterol levels higher than 200 mg/dL; more than 33 million with levels higher than 240 mg/dL (AHA, 2011). Read More »
By Dr. A. Elizabeth Sloan
Published April 1, 2011
With one in three adults already afflicted with high blood pressure (HBP)—and the incidence of stroke increasing in those under age 65 and in children—there will be unprecedented demand for products that help lower/manage blood pressure, improve artery health/circulation, prevent platelet aggregation and help cope with the various “side effects” of HBP (e.g., erectile dysfunction). Read More »
By Dr. A. Elizabeth Sloan
Published March 1, 2011
The 2010 U.S. Dietary Guidelines Committee report, mandatory menu labeling for restaurants, and a new American Stroke Association at the American Heart Association are among the new forces fueling the lower sodium movement. Read More »
By Dr. A. Elizabeth Sloan
Published December 1, 2010
With safety issues and consumer skepticism looming over weight loss pills and metabolism-boosting thermogenic agents—and many waist-watchers, especially Boomers, re-focusing on food-based solutions—super-satiating foods, drinks and natural ingredients have tremendous potential to quickly corner the weight loss market. Read More »
By Dr. A. Elizabeth Sloan
Published November 1, 2010
Blood sugar management has finally become a very hot market. But, while many marketers mistakenly think that interest in blood sugar control is primarily being driven by the growing diabetic population, for the most part, it’s all about weight. Read More »
By Dr. A. Elizabeth Sloan
Published October 1, 2010
Immunity is one of the fastest growing—and most elusive—nutraceutical markets. The fear of losing one’s job if they become ill, global mega viruses, e.g., H1N1, an unprecedented intolerance among schools to allow children with even minor ailments to stay in class, and the return of serious infectious diseases, e.g., whooping cough, have heated up the immunity market, way beyond its upcoming seasonal boost. Read More »
By Dr. A. Elizabeth Sloan
Published September 1, 2010
The gluten-free market generated $1.6 billion in 2009 and is projected by the Nielsen Co. to grow 15-25% per year to reach $2.6 billion by 2012. Sales of gluten-free products rose 74% in the U.S. between 2004 and 2009. Sales of gluten-free grocery items hit $1.2 billion in 2009, up nearly 14% in the natural channel and more than 11% in conventional stores (SPINS/NFM, 2010). Read More »

