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May 2012
Last Updated Saturday, May 26 2012
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By Dr. A. Elizabeth Sloan
Published January 2, 2012
The next wave in mineral-mania appears to be magnesium. Magnesium was the fastest-growing mineral supplement in the $2.3 billion mineral category over the past three years, posting sales of $340 million in 2009, according to Nutrition Business Journal. SymphonyIRI reported that magnesium supplement sales were up nearly 25% in 2010 in mass channels excluding Walmart. Read More »
By Dr. A. Elizabeth Sloan
Published June 1, 2011
While low carb may have been one of the hottest diet fads of all time, it’s high protein that’s long been the winner in the war on weight. Read More »
By Dr. A. Elizabeth Sloan
Published May 1, 2011
Cholesterol-lowering remains one of the most sought after nutraceutical solutions. Ninety-Eight million (44%) of U.S. adults over age 20 have total cholesterol levels higher than 200 mg/dL; more than 33 million with levels higher than 240 mg/dL (AHA, 2011). Read More »
By Dr. A. Elizabeth Sloan
Published December 1, 2010
With safety issues and consumer skepticism looming over weight loss pills and metabolism-boosting thermogenic agents—and many waist-watchers, especially Boomers, re-focusing on food-based solutions—super-satiating foods, drinks and natural ingredients have tremendous potential to quickly corner the weight loss market. Read More »
By Dr. A. Elizabeth Sloan
Published October 1, 2010
Immunity is one of the fastest growing—and most elusive—nutraceutical markets. The fear of losing one’s job if they become ill, global mega viruses, e.g., H1N1, an unprecedented intolerance among schools to allow children with even minor ailments to stay in class, and the return of serious infectious diseases, e.g., whooping cough, have heated up the immunity market, way beyond its upcoming seasonal boost. Read More »
By Dr. A. Elizabeth Sloan
Published July 1, 2010
Probiotics represent one of the recent bright spots in the U.S. nutraceuticals industry. In 2006, Danone’s Activia Yogurt netted $128 million in year one sales, followed by another $62 million for Activia Light in 2007 per SymphonyIRI Group. Read More »
By Dr. A. Elizabeth Sloan
Published June 1, 2010
It’s time to reinvigorate the energy market with a new generation of multi-functional products and solutions directed at specific interlocking need states, more natural/lower calorie/healthier ingredients and longer-lasting effects. Read More »
By Dr. A. Elizabeth Sloan
Published April 1, 2010
Nowhere is the power of the fast-emerging trend of bioavailability more impressive than in the bone health segment, breathing new life into an ailing calcium market, through promises of greater effectiveness when coupled with vitamin D. Read More »
By Dr. A. Elizabeth Sloan
Published March 1, 2010
Antioxidants have been on a growth streak, with claims now touted in nearly 200 segments across the traditional supermarket and super center selling floor. Read More »
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