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By Dr. A. Elizabeth Sloan, Sloan Trends
Published May 1, 2012
With all the talk about gut health, it’s surprising that the nutraceutical industry has not given more attention to America’s #1 complaint—digestive regularity and constipation.
According to the National Ins… Read More »
By Dr. A. Elizabeth Sloan
Published January 2, 2012
The next wave in mineral-mania appears to be magnesium. Magnesium was the fastest-growing mineral supplement in the $2.3 billion mineral category over the past three years, posting sales of $340 million in 2009, according to Nutrition Business Journal. SymphonyIRI reported that magnesium supplement sales were up nearly 25% in 2010 in mass channels excluding Walmart. Read More »
By Dr. A. Elizabeth Sloan
Published December 1, 2011
Two first-time ever campaigns by the world’s leading diabetes associations have put efforts to prevent, curtail and cope with diabetes on the front burner, creating a bevy of new supplement and functional food/beverage opportunities. Read More »
By Dr. A. Elizabeth Sloan
Published December 1, 2010
With safety issues and consumer skepticism looming over weight loss pills and metabolism-boosting thermogenic agents—and many waist-watchers, especially Boomers, re-focusing on food-based solutions—super-satiating foods, drinks and natural ingredients have tremendous potential to quickly corner the weight loss market. Read More »
By Dr. A. Elizabeth Sloan
Published November 1, 2010
Blood sugar management has finally become a very hot market. But, while many marketers mistakenly think that interest in blood sugar control is primarily being driven by the growing diabetic population, for the most part, it’s all about weight. Read More »
By Dr. A. Elizabeth Sloan
Published November 2, 2009
A fast-emerging second tier of health linkages for omega 3s and virtually untapped mass market potential in the kids’ health market beyond brain/cognition will keep this blockbuster nutrient in the spotlight. Read More »

