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By Anthony Almada
Published December 1, 2010
What if nutraceutical marketers had their claims verified in a public forum by a savvy expert who also was aligned with federal regulators? Read More »
By Erik Goldman
Published July 1, 2010
The dietary supplement industry should be cautiously optimistic about the performance of the new AER system. Read More »
By Anthony Almada
Published June 1, 2010
What if there was a clone of this world of nutraceuticals, an identical twin of the nutraceuticals industry, that existed in a different time/space dimension, where practices, choices and decisions could be played out differently than they are on this planet? What could a nutraceuticals business exec learn and extract, to infuse their brand with a proprietary, competitive edge?
Read More »
By Gregory Stephens
Published November 1, 2009
As more consumers demand foods and beverages with added health benefits, packaged goods marketers will have many opportunities to differentiate themselves. Read More »
By Joerg Gruenwald
Published November 1, 2009
The European regulatory system will force many existing products to drop health claims from their labels and other advertising. Read More »
By Gregory Stephens
Published September 1, 2009
Boomers' endless search for youth translates into emerging opportunities. Read More »
By Joerg Gruenwald
Published September 1, 2008
This is a healthy market showing no signs of slowing down. Read More »
By Ron Bailey
Published December 1, 2007
Demographic trends point to a strong potential market for non-drug products as the costs of healthcare rise and new health claim categories are explored. Read More »
By Anthony Almada, B.Sc.
Published May 1, 2007
What are some indicators of a brand or ingredient that can endure regulatory scrutiny, sustain robust revenues, and be embraced by the masses for more than a decade? Read More »
By Ron Bailey
Published March 1, 2007
A new FOSHU category tackling stress and fatigue could be a reality in the near future. Read More »
By Ron Bailey
Published December 1, 2006
An aging population will likely pave the way for new, less expensive approaches to healthcare in the future. Read More »
By Joerg Gruenwald & Cordula Mueller
Published January 1, 2003
Examining the challenges and possibilities of brining a high-dosage supplement/food to market in Europe. Read More »
By Greg Kitzmiller
Published April 1, 2002
Finding the right population segment to target can be crucial for launching products. Read More »
