Saturated fat is the new leader in the fat avoidance market. Two-thirds (67%) of Boomers, 66% of Gen Xers and 46% of Gen Yers are reducing/avoiding saturated fats, vs. 63%, 61% and 49%, respectively, for trans fats, according to the Hartman Group’s 2010 “Reimagining Health and Wellness” report.
Dr. A. Elizabeth Sloan 01.01.11