• New Clif Bar Varieties

    September 1, 2008
    Clif Bar, Berkeley, CA, has added four new fruit flavors to its Clif Kid Organic ZBaR and Organic Twisted Fruit lines. New Apple Cinnamon and Blueberry fruit flavors join the Clif Kid Organic ZBaR family of baked whole grain organic energy bars for k…

  • Optimal Pet

    September 1, 2008
    Vitamin Shoppe Industries, North Bergen, NJ, has launched Optimal Pet, a new line of canine and feline supplements. The product line offers supplements for maintaining healthy joint function, supporting skin and coat health, promoting immune and urin…

  • A-Soy Nutritional Beverage

    September 1, 2008
    PBM Products, LLC, Gordonsville, VA, has introduced A-Soy, a nutritional beverage specially formulated for people who are lactose intolerant, allergic to cow’s milk, or just prefer a vegetarian diet. A-Soy, intended for people older than 10 yea…

  • Attune Probiotic Bars

    Attune Probiotic Bars

    September 1, 2008
    Attune Foods, San Francisco, CA, has added two new granola varieties to its line of wellness bars—Peanut Butter & Chocolate and Chewy Chocolate. Each Attune bar contains more than 10 billion probiotic bacteria, an amount shown to provide op…

  • Protein Powder & Slenderluma

    September 1, 2008
    Source Naturals, Scotts Valley, CA, has released Brown Rice Protein Powder, a protein supplement that is highly concentrated, hypoallergenic and extracted from non-dairy, vegetarian sources. Brown Rice Protein Powder comes from sprouted brown rice, a…

  • Anderson's Concentrated Mineral Drops

    September 1, 2008
    Mineral Resources International, Ogden, UT, has released Anderson’s Concentrated Mineral Drops (CMD), an all-natural, low-sodium sea mineral rich in magnesium. It contains a full spectrum of naturally occurring elements in trace and ultra-trace…

  • Sunkist Naturals Pomegranate Sunshine

    Sunkist Naturals Pomegranate Sunshine

    September 1, 2008
    Maverick Brands, Palo Alto, CA, has added Sunkist Naturals Pomegranate Sunshine to its line of healthy smoothies. The juice blend contains pomegranates, marion blackberries, bananas and sweet oranges. Rich in antioxidants, as well as vitamins A, C an…

  • Sa-To-Ri7

    September 1, 2008
    NuTru, Chicago, IL, has released Sa-To-Ri7 or Satori—meaning “enlightenment”—which is intended to help people deal with stress. The product contains a proprietary mixture of California poppy and hops in a high potency formula…

  • JarroSil


    September 1, 2008
    Jarrow Formulas, Los Angeles, CA, has launched JarroSil, a powerful new silicon formula for hair, skin, nail, bone and connective tissue health. It contains a patent-pending “activated silicon” formula, featuring stabilized molecular clus…

  • Beat the Bloat

    September 1, 2008
    Integrity Health Products, St. Catharines, Ontario, Canada, has unveiled Beat the Bloat, a dietary supplement designed for women to eliminate bloating. The product contains all-natural ingredients, including green tea, dandelion and asparagus, which…

  • Omega Swirl

    September 1, 2008
    Barlean’s Organic Oils, Ferndale, WA, has launched a new line of omega 3 oils, called Omega Swirl, which have the sweet, creamy taste and texture of a fruit smoothie. The product uses proprietary technology to emulsify its 100% organic flax oil…

  • Vidazorb Probiotics

    September 1, 2008
    Little Calumet Holdings, LLC, Beltsville, MD, has unveiled a patent-pending line of chewable probiotic supplements to be marketed under the brand name Vidazorb. All products contain Chr Hansen’s Probio-Tec probiotic strains. The five formulatio…

  • Gluten-Free Zoobars

    Gluten-Free Zoobars

    September 1, 2008
    The Jungle Treats Company, Huntington, NY, has added several gluten-free nutrition bars to its Zoobars product line. The two-ounce bars are all gluten-free, low in sodium, a “good source” of protein and fiber, and contain important fatty…

  • SlimShots


    July 1, 2008
    IdeaVillage Products Corp., Wayne, NJ, has introduced U.S. consumers to SlimShots, a dietary supplement that contains the weight management emulsion, Fabuless, a patented blend of natural oat and palm extracts in water. Available in single-shots that…

  • Caffeine Snack Chips

    July 1, 2008
    Infusing snack chips with caffeine, Engobi, Lima, OH, has launched Engobi “Energy Go Bites,” available in Lemon Lift and Cinnamon Surge. A 1.5-ounce single serving bag of Engobi contains approximately 140 mg of caffeine—more than a…