While the economic downturn has created a financial crisis for most of the population, it may also be contributing to an increase in public health issues.
FDA guidance suggests the agency may be devoting more attention and enforcement resources to preventing liquid dietary supplements from being marketed as beverages.
Internet search data have been accurate in forecasting sales of specific supplement product categories. But common sense still needs to be applied in analysis.
As more consumers demand foods and beverages with added health benefits, packaged goods marketers will have many opportunities to differentiate themselves.