Educating younger consumers about the benefits of maintaining brain health and demonstrating product efficacy will be important to future market success.
Diana Cowland, Senior Health & Wellness Analyst, Euromonitor International 05.02.14
Incorporating ingredients like fiber, probiotics and prunes into products regularly consumed by aging consumers could benefit this under-catered for population.
Diana Cowland, Senior Health & Wellness Analyst, Euromonitor International 02.03.14