Patrick Morris, Fortitech03.25.13
With almost 3.5 billion males worldwide, and the majority of them between the ages of 20 and 65 years old, men are becoming more and more concerned with maintaining good health to help sustain their productivity and to ward off the development of chronic diseases and their associated morbidity and mortality. This trend offers manufacturers vast opportunity within the male demographic segment of the world’s population.
Important market drivers for sales and development of men’s nutrition products are likely to focus on three important concepts of concern to most men: performance, appearance and overall health. Which of these three concerns is in the driver seat for any particular person will, of course, vary over time and depend upon a number of individual factors operating at the moment. At the younger end of the spectrum, this group is probably more interested in sports and energy drinks where ingredients such as B vitamins, protein and taurine are used in formulation. A man approaching middle age is perhaps more interested in managing his overall health as well as his appearance, and may be interested in products containing nutrients such as omega 3 fatty acids, antioxidants and fiber, just to name a few.
Delivery vehicles for product applications directed to the men’s market include beverages, such as sports or energy drinks, milk-type products that are supplied as ready-to-drink beverages and convenient snack products for the on-the-go generation, such as nutrient-fortified bars that can be tossed into a knapsack or briefcase for a late afternoon pick-me-up.
Additional information on nutrients can be found in our ‘Impact’ technical paper, which can be downloaded by visiting www.fortitech.com/freepaper.
Important market drivers for sales and development of men’s nutrition products are likely to focus on three important concepts of concern to most men: performance, appearance and overall health. Which of these three concerns is in the driver seat for any particular person will, of course, vary over time and depend upon a number of individual factors operating at the moment. At the younger end of the spectrum, this group is probably more interested in sports and energy drinks where ingredients such as B vitamins, protein and taurine are used in formulation. A man approaching middle age is perhaps more interested in managing his overall health as well as his appearance, and may be interested in products containing nutrients such as omega 3 fatty acids, antioxidants and fiber, just to name a few.
Delivery vehicles for product applications directed to the men’s market include beverages, such as sports or energy drinks, milk-type products that are supplied as ready-to-drink beverages and convenient snack products for the on-the-go generation, such as nutrient-fortified bars that can be tossed into a knapsack or briefcase for a late afternoon pick-me-up.
Additional information on nutrients can be found in our ‘Impact’ technical paper, which can be downloaded by visiting www.fortitech.com/freepaper.