Cutting-Edge Applications

By Patrick Morris, Fortitech | July 15, 2012

As a follow up to last month’s sample blog posting, I thought I would share with those of you that didn’t make it to this year’s IFT what Fortitech had developed in the way of finished product samples that addressed a variety of health conditions.
We know fortification is an “art”—in other words, there is no one-size-fits-all approach to incorporating these nutrients into other food or beverage products. Each product consists of its own unique matrix, which means different market forms of each nutrient might need to be used. Seeking out the services of an experienced custom nutrient premix formulator will go a long way toward overcoming the challenges that result in incorporating multiple nutrients into a single product.
So, for IFT 2012, Fortitech showcased the following applications:
PowerCap:This all-in-one product was developed by Fortitech as an ultra-convenient way to deliver nutrients, flavors, colors, stabilizers and sweeteners in one complete powdered solution. Housed in a compartment within a cap that fits the top of any regular-size water bottle, the premix can be released into a beverage at will. This innovative, on-the-go delivery method means that nutrients are dispensed in an intact state—increasing shelf-life and eliminating the need for overages, preservatives and other additives. Using this novel technology, beverage manufactures no longer need to heat-treat their products. Attendees were able to choose from three samples, which included:
• Black Raspberry or Strawberry Kiwi Flavored Relaxation in a Cap: A relaxation formula that includes an all-natural flavor, zero-calorie sweetener, Ashwagandha extract, GABA and L-theanine.
• Cranberry FlavoredFatigue Fighter: An energy-boosting blend of B vitamins and vitamin C, along with an all-natural flavor and zero-calorie sweetener.
Fizzy Slimming Effervescent Tablet:A formulation addressing weight management, which contained nutrients such as B vitamins, chromium and L-carnitine in a citrus flavored base.
Single Serve Hangover Helpers:These gelatinshots in grape, berry and lemon-lime flavors, were formulated with B vitamins, magnesium and potassium—the perfect morning remedy from a good night out on the town. 
Bursting Bits Cherry Confectionery:This candy “crackles” in your mouth and is fortified with 18 nutrients, including B vitamins, as well as vitamins A, C, E, D3, calcium, zinc and folic acid for overall wellness.
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