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Beyond Borders
As we close the International Markets issue for Nutraceuticals World this month, it seems fitting that simultaneously billions of people remain fixed on the World Cup. (For those of you not familiar—mostly those in the U.S.—the World Cup is the biggest international tournament for soccer players around the globe.)
The World Cup symbolizes everything that is great about the sport of soccer, and even humanity. The event polarizes people in many nations around the world, and in some cases has even stopped civil war. If you boil it down to its simplest terms, soccer is about accessibility—you can play it virtually anywhere, with anyone, and it’s always played on a level playing field, literally and figuratively. Perhaps it is naïve, but for one month every four years, I believe soccer, the world’s only truly international sport, has the power to unite us all. Because even if you don’t know a thing about the game, you know that there is nothing more exciting, and humbling, than watching your team endure 90 minutes of intense play for a chance to bring home the glory and respect of a World Cup win.
The nutraceuticals market has become as international as soccer—loved by many, ignored by some and hated by few. And in this vein, nutraceutical products provide the accessibility necessary for consumers to continue the sweeping trend of self-care.
In our International Markets Report (page 37), we bring you the most up-to-date information on nine regions—Australia, New Zealand, India, China, Japan, Israel, Canada, Europe and Latin America. Thanks to the help of several outstanding contributors, we are able to provide you with the most comprehensive International Markets Report we have ever attempted to put together. We hope you appreciate the wealth of information it has to offer.
While the U.S. brings in the most sales dollars as far as nutraceuticals are concerned, the regions covered in this report bring far more tradition and history to the table. And sales are not far behind, especially in countries like China.
There is nothing more moving than being part of something that unites a large mass of people for the common good. And again, perhaps it is naïve, but I believe the nutraceuticals market has the power to unite us all through something better than competition—the goal of improving human health.
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